- Branding design and development
- Website design and development
About the Project
Scarborough Beach Counselling & Psychology was founded in June of 2006. As a husband and wife partnership, Beverley and Ron continue to provide support for a practice environment that is non-clinical, yet professional and respectful, that elicits warmth and a sense of well-being.
Beverley and Ron came to meet with us to create a brand-new brand and website for their website. They previously had nothing in place and needed something that would speak to them and what they do. We took our inspiration from their location and the name itself, Scarborough Beach, where it’s known for its beautiful coast and breathtaking sunsets. Hence the creation of the sun and the reflection you see in the water as the icon for the logo. Following the completion of the logo and stationery designs, we moved onto updating their website.
Their initial website was very feminine and seemed to neglect the fact that there was a male psychologist that patients could speak to if they preferred. Due to the coloured logo we were able to create a website that reflected a time where patients may first come to the practice where things may be dark but coming to see Beverley and Ron may help to see a brighter colour, a light at the end of the tunnel. It was a digital footprint that allowed potential patients and referring doctors to meet Beverley and Ron as well as understand what areas they focus on and whether they can help. We used one of our photographers to capture the beauty and tranquility of Scarborough Beach and transfer it the website.